5th June 2023 Newsletter
PRESIDENTS COLUMN
Dear Members, I would like to address the recent "Got Issues" program hosted by Paddy Gower, which, although emotional and lacking in factual information, reflects the current perception of our industry by the media and a significant portion of the public. It is disheartening to witness the erosion of our social license, which is now at its lowest point in recent memory. While we acknowledge there are areas where we can improve, I believe forestry and forests offer more benefits than drawbacks. However, we struggle to effectively communicate and convey these benefits to the public.
This issue has caused great concern for both the council and myself. How can we change the narrative? How can we help the media truly understand our work and the advantages we bring? How can we highlight the positive impact of forests? Fortunately, we have a Minister who is willing to shed light on these matters. He has requested one-liners which he can use to promote our cause, and I would appreciate suggestions from our members. When the Minister utilises these statements in the media and public forums, it will be crucial we support and endorse them.
We need to launch a strategic hearts and minds campaign, but it must be meticulously planned rather than improvised. This initiative should involve all relevant associations, with messaging agreed upon by all parties. I intend to initiate discussions with other associations immediately to establish a clear plan for the next 3, 5, and 10 years. I welcome ideas and comments from our members during this process.
In other news, I recently met with Joseph Mooney, the National Spokesperson for forestry, alongside FOA and FFA. Joseph showed genuine engagement and attentiveness. Although National currently lacks a definitive forestry policy, Joseph is actively working towards developing one in the coming weeks. He acknowledged the significance of forestry and recognised we have been overshadowed by agriculture in the past. I will closely monitor any forestry policies produced by National with great interest.
During the week we had a highly successful session with the Climate Change Commission in Christchurch. The event saw over 45 attendees in person and 55 participating via Zoom. The deadline for submissions on their draft advice is approaching on the 20th of this month, and I encourage you all to make a submission or send Kit any key thoughts you would like to be included in the NZIF submission.
Finally, I urge each and every one of you to attend the CPD, AGM, and awards dinner on the 8th of July. Please take a moment to register immediately. We will be proposing several rule changes at the AGM, and it is essential we, as members, show our support for those receiving awards by being present in person. I am eagerly anticipating a strong turnout from our members
Thanks
James
